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As former industrial cities have experienced radical changes to the bases of their economies, the imperatives of finding new roles and functions has often led to the adoption of cultural policies. These are diverse and partial but have become part of place promotion policies designed to attract visitors and investors. The connection with a literary figure offers one exploitable quality and this paper explores the adoption of Dylan Thomas, poet and writer, as an icon for Swansea. What emerges is the existence of a diversity of interested individuals and groups, who start from different positions but work towards a common goal. The tensions about the life and works of the poet, evident over the 50 years since his death are still there but the key players, including the City and County of Swansea, are finding ways of reconciling their differences in the ‘production’ of Dylan Thomas. This use of a writer and his local connections forms part of the more general process of making a cultural policy for the city. |
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