| Popis: |
The emergence of Web 2.0 has revolutionized the use of the Internet as a communication channel. The term “Web 2.0” includes a wide range of electronic applications, also called “social media” (e.g., social network sites, recommendation websites, blogs, and photo and video sharing platforms), that facilitate interactions among individuals as well as among users and companies. The impact of social media has been especially important in the industries of tourism and hospitality (Leung et al. 2013). In particular, according to a report by Fundetec (2013), in Spain the social network sites (SNS) are used for marketing activities by 48.0 % of small- and medium-sized hotels 63.0 % of large hotels). |
