The Selling of the President 1988
| Autor: | Nicholas J. O’Shaughnessy |
|---|---|
| Rok vydání: | 1990 |
| Předmět: | |
| Zdroj: | The Phenomenon of Political Marketing ISBN: 9781349103546 |
| DOI: | 10.1007/978-1-349-10352-2_11 |
| Popis: | The Bush campaign began abysmally. This was not deliberate, but it was an invaluable asset in his merchandising. It meant that core Republican supporters and contributors were galvanised out of their apathy. It meant that the public wearied of the press baiting of Bush: he attracted the sympathy of the fighting underdog, an important symbol in American myth. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|