Arts marketing framework: The arts organisation as a hub for participation
| Autor: | Ria Wiid, Paulo Mora-Avila |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Performing arts education
Public Administration business.industry media_common.quotation_subject 05 social sciences Ethnic group Public relations Diversification (marketing strategy) The arts Marketing science Arts in education Scarcity Austerity 0502 economics and business Political Science and International Relations 050211 marketing Sociology Marketing business 050203 business & management media_common |
| Zdroj: | Journal of Public Affairs. 18:e1657 |
| ISSN: | 1472-3891 |
| DOI: | 10.1002/pa.1657 |
| Popis: | The proliferation of artistic content, increased mobility of people, ethnic diversification, and increased scarcity of time outside of work against a backdrop of austerity requires an integrated approach to marketing within the arts. This paper proposes a framework for the marketing of arts based on participation, cocreation, and social networks. Additionally, the framework considers the role of self-construal in the participation of arts. |
| Databáze: | OpenAIRE |
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