Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand

Autor:	S. Pahlevan Sharif, D.M.R. Dissanayake, Nasiru Jinjiri Ismail
Rok vydání:	2016
Předmět:	media_common.quotation_subject Advertising Psychology Worship Social psychology media_common
Zdroj:	International Conference on Advanced Marketing.
ISSN:	2536-8303
DOI:	10.17501/icam.2017.1101
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2090330216e15699dec5a25c07f0a608 https://doi.org/10.17501/icam.2017.1101 Zobrazit plný text záznamu