| Popis: |
This chapter examines how the production of sports consumer culture integrates workers in a range of sectors, labour regimes and nation-states within an international division of labour. The labour force in the Global South absorbed within global production networks of sports goods represents a minority of formal sector workers in a sea of informal sector workers. While sports labour has gained more mobility within sports labour markets owing to deregulation, this has accompanied insecurity as well as an intensification of work. The hyper-competitive sports culture demanding “performance enhancement” reinforces the self-exploitation of workers depicting “cyborgs on steroids”. The ideology of enterprising flexible workers, encouraging migrant labour, fosters authoritarian labour regimes that reproduce able-bodied masculine sports cultures, while restraining citizenship rights and national sovereignty. |
