Client-oriented organizational culture as a vector of transformation of Higher school

Autor: I. A. Demenenko, I. V. Shavyrina, Nikolay Danakin
Rok vydání: 2016
Předmět:
Zdroj: Central Russian Journal of Social Sciences. 11:12-17
ISSN: 2071-2367
DOI: 10.12737/21313
Popis: In the article the role of organizational culture as a customer-oriented trajectory of management at university is considered. The authors analyze the main clients of the educational environment on the basis of which the model of customer-oriented organizational culture of the university is proposed, reflecting the structural platform of organizational culture, the integration of internal and external customers in the socio-cultural environment of the university, as well as sequential communications and transformations of external customers in the internal customers.
Databáze: OpenAIRE