| Popis: |
The aim of this study was to describe the global scientific production on virtual reality as a marketing tool contained in the SCOPUS database, in order to map its trends and implications. The study is descriptive and cross-sectional under a bibliometric approach. The results respond to the analysis of bibliometric indicators of production, visibility, impact and collaboration. It is concluded that between 1993 and 2021 there is a total of 1046 articles that address the topic of virtual reality as a marketing tool, showing a sustained increase in its scientific production, demonstrating the interest in its study in recent decades. |
