The Search for Sustainability
| Autor: | Elizabeth Osborn, Cecily Naron, Roshni Devchand, Darcy Sawatzki, R. Ann Abercrombie |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Marketing
Economics and Econometrics 030505 public health Social sustainability Bone health Social marketing 03 medical and health sciences 0302 clinical medicine General partnership Sustainability Economics Program development 030212 general & internal medicine Sustainability organizations 0305 other medical science |
| Zdroj: | Social Marketing Quarterly. 23:36-46 |
| ISSN: | 1539-4093 1524-5004 |
| Popis: | Sustainability has long been considered an important component of program development, and varying approaches to sustainability exist. When tight budgets get even tighter—or are cut altogether—program sustainability can become a significant challenge. Creative thinking may be required by social marketers who wish to keep their programs running effectively. Best Bones Forever!, a campaign developed by the U.S. Department of Health and Human Services’ Office on Women’s Health (OWH) and its contractor Hager Sharp, confronted this exact problem. This article reviews key factors in ensuring sustainability and documents the process and methods OWH and Hager Sharp took to allow the campaign to live on. |
| Databáze: | OpenAIRE |
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