The Effects of Anger Appeals on Systematic Processing and Intentions: The Moderating Role of Efficacy
| Autor: | Adam S. Richards, Yoav Magid, Monique Mitchell Turner, Elena Bessarabova |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Linguistics and Language
Persuasion Communication media_common.quotation_subject 05 social sciences Argument quality 050801 communication & media studies 050109 social psychology Anger Language and Linguistics Education Message processing 0508 media and communications 0501 psychology and cognitive sciences Psychology Social psychology media_common |
| Zdroj: | Communication Reports. 33:14-26 |
| ISSN: | 1745-1043 0893-4215 |
| DOI: | 10.1080/08934215.2019.1682175 |
| Popis: | The anger activism model proposes that efficacy moderates the effect of anger on message processing and persuasion. This study tested the model’s predictions using a 2 (efficacy) × 2 (anger) × 2 (a... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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