From Word-of-Mouth to Glimpse-of-Eye: Social Media Mavenism and Its Attitudinal and Behavioral Determinants

Autor:	Muhammad Aljukhadar, Sylvain Sénécal, Amélie Bériault Poirier
Rok vydání:	2017
Předmět:	Knowledge management Action (philosophy) business.industry Social media Business Knowledge dissemination Relationship marketing
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
DOI:	10.2139/ssrn.3025395
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1fa5ee94dff16d380f513bddd5d195b7 https://doi.org/10.2139/ssrn.3025395 Zobrazit plný text záznamu