Free Shipping Promotion: Leveraging Scarcity and Popularity Information
Autor: | Aaron Cheng Cheng, Dimitrios Tsekouras, Ting Li |
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Rok vydání: | 2019 |
Předmět: | |
Zdroj: | Academy of Management Proceedings. 2019:15487 |
ISSN: | 2151-6561 0065-0668 |
DOI: | 10.5465/ambpp.2019.15487abstract |
Popis: | To incentivize more consumers to purchase, many online retailers consider shifting from threshold-based free shipping to unconditional free shipping. However, they fear this could lead to reduced o... |
Databáze: | OpenAIRE |
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