Free Shipping Promotion: Leveraging Scarcity and Popularity Information

Autor: Aaron Cheng Cheng, Dimitrios Tsekouras, Ting Li
Rok vydání: 2019
Předmět:
Zdroj: Academy of Management Proceedings. 2019:15487
ISSN: 2151-6561
0065-0668
DOI: 10.5465/ambpp.2019.15487abstract
Popis: To incentivize more consumers to purchase, many online retailers consider shifting from threshold-based free shipping to unconditional free shipping. However, they fear this could lead to reduced o...
Databáze: OpenAIRE