SMI vs. Brand Conditions Study
| Autor: | Priyali Rajagopal, Bentley, Kara, Kulow, Katina |
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| Rok vydání: | 2023 |
| Předmět: | |
| DOI: | 10.17605/osf.io/s58g3 |
| Popis: | This study aims to examine the difference in consumers' willingness to pay for a product promoted by the SMI versus the brand. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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