Information Disclosure, Social Responsibility, Trust, and Attitude Affect Loyalty to Housing Agents
| Autor: | Hsin-Rou Lee, Chun-Chang Lee, Wen-Hsin Huang, Pei-Ru Chen, Ya-Wen Chang, Yu-Chen Lee, Yun-Ling Wu |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Social Psychology
media_common.quotation_subject 05 social sciences Affect (psychology) Structural equation modeling 0502 economics and business Agency (sociology) Loyalty Information disclosure Corporate social responsibility 050211 marketing Indirect impact Psychology Social responsibility Social psychology 050203 business & management media_common |
| Zdroj: | Social Behavior and Personality: an international journal. 44:717-726 |
| ISSN: | 0301-2212 |
| DOI: | 10.2224/sbp.2016.44.5.717 |
| Popis: | We applied a linear structural equation model to explore the impact of information disclosure, social responsibility, trust, and attitude on consumers' loyalty to housing agents. Participants were 466 consumers and potential consumers of housing agency industry services, who completed a survey assessing the variables of interest. Results showed that information disclosure had a direct and significant impact on trust, and an indirect impact on trust through the mediator of corporate social responsibility (CSR), and that trust had an indirect and significant impact on loyalty through the mediator of attitude. The structural relationships among information disclosure, CSR, trust, and attitude should be acknowledged when discussing consumers' loyalty to housing agents. |
| Databáze: | OpenAIRE |
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