The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Autor:	John Godek, Joseph R. Priester, Dhananjay Nayakankuppam, Monique A. Fleming
Rok vydání:	2004
Předmět:	Marketing Economics and Econometrics Persuasion Attitude media_common.quotation_subject Cognition Attitude strength Arts and Humanities (miscellaneous) Social cognition Anthropology Business and International Management Psychology Social psychology media_common
Zdroj:	Journal of Consumer Research. 30:574-587
ISSN:	1537-5277 0093-5301
DOI:	10.1086/380290
Popis:	This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that ( a ) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and ( b ) consideration of a brand mediates the influence of attitudes and attitude strength on choice.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1f2f40a6e1ad02e16b9c54d2bd37b6e6 https://doi.org/10.1086/380290 Zobrazit plný text záznamu Plný text ve formátu PDF