| Autor: |
Milan Okanović, Vesna Damnjanovic, Slavica Cicvarić-Kostić, Vladimir Matović |
| Rok vydání: |
2012 |
| Předmět: |
|
| Zdroj: |
Management - Journal for theory and practice of management. 17:15-24 |
| ISSN: |
1820-0222 |
| DOI: |
10.7595/management.fon.2012.0036 |
| Popis: |
Virtual social networks are used today by individuals and companies as a channel of communication. They have become a matter of interest to both academic and professional public. This study examines the role of LinkedIn business social network in building personal images for individuals working in different business areas in Serbia. The research results describe the reasons for and levels of individuals' activation on LinkedIn, as well as the importance of recommendations in the context of building and improving a personal image. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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