| Popis: |
The development and production of new materials and goods has been rapidly improved since the industrial revolution. Nowadays, even though our lives benefit greatly by these products, industrial activities also have serious adverse impact on environment and human beings, and so environment-friendliness becomes the most important topic for producers. However, in Japan, the current situation of producer-consumer mutual trust relationship has been gotten worse, because of the successive mistakes made by industries in late 1990s. Under the circumstances, Administration starts to introduce the concept of risk communication to secure product safety for consumers. On the other hand, cooperatives are also considered as the organization for securing product safety, which select appropriate producers for consumers according to moral and ethical standards of producers.Hence, in this study, cooperatives were taken up as a key point of rebuilding the trust relationship between producers and consumers, and a questionnaire for producers, consumers and cooperatives about environmental trust relationship was conducted. Present condition of the producer-consumer environmental trust relationship was examined through analyzing the results of the questionnaire. |
