Investigating sport league sponsor retention: Results from a semi-parametric hazard model
| Autor: | Scott T. Nestler, Olivia Monroe, Jonathan A. Jensen, David Head |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Organizational Behavior and Human Resource Management Actuarial science Longitudinal data business.industry Strategy and Management 05 social sciences Management Science and Operations Research League Semiparametric model Analytics Tourism Leisure and Hospitality Management 0502 economics and business Hazard model 050211 marketing Business and International Management Balance theory Psychology business 050212 sport leisure & tourism |
| Zdroj: | Sport Management Review. 25:31-58 |
| ISSN: | 1839-2083 1441-3523 |
| DOI: | 10.1016/j.smr.2020.09.001 |
| Popis: | Belying the maturity of the sponsorship-linked marketing literature is the fact that quantitative research on sponsor retention is scant, specifically which organizations retain their sponsors at h... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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