You'll Never Ride Alone: The Role of Social Media in Supporting the Bus Passenger Experience

Autor:	David Corsar, John D. Nelson, Peter Edwards, Paul Gault, Caitlin Cottrill
Rok vydání:	2014
Předmět:	business.industry media_common.quotation_subject Subsidiary Identity (social science) Context (language use) Advertising Public relations Content analysis Public transport Ethnography Conversation Social media business media_common
Zdroj:	Ethnographic Praxis in Industry Conference Proceedings. 2014:199-212
ISSN:	1559-890X
Popis:	The paper discusses a study of social media usage within the context of a public transport operator. This involved fieldwork within three subsidiary companies of FirstGroup alongside a content analysis of the individual Twitter feeds they operate and the conversations they generate through them to engage with passengers. A refiguring of the notion of social is taking place within these companies through their emergent strategies for utilizing social media. The findings showed how the companies address this by pursuing a persistent conversation with customers, facilitating the provision of real-time information and carefully managing their Twitter identity.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1ee7b42d8b95050a7821137138a1b5bd https://doi.org/10.1111/1559-8918.01027 Zobrazit plný text záznamu Plný text