Autor: |
David Corsar, John D. Nelson, Peter Edwards, Paul Gault, Caitlin Cottrill |
Rok vydání: |
2014 |
Předmět: |
|
Zdroj: |
Ethnographic Praxis in Industry Conference Proceedings. 2014:199-212 |
ISSN: |
1559-890X |
Popis: |
The paper discusses a study of social media usage within the context of a public transport operator. This involved fieldwork within three subsidiary companies of FirstGroup alongside a content analysis of the individual Twitter feeds they operate and the conversations they generate through them to engage with passengers. A refiguring of the notion of social is taking place within these companies through their emergent strategies for utilizing social media. The findings showed how the companies address this by pursuing a persistent conversation with customers, facilitating the provision of real-time information and carefully managing their Twitter identity. |
Databáze: |
OpenAIRE |
Externí odkaz: |
|