Communication and impact through targeted channels and media
| Autor: | Christina Sadler, Adrian Giordani, Laura Fernández Celemín |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Engineering
Process management 020205 medical informatics Scope (project management) business.industry 05 social sciences 02 engineering and technology Public relations 050905 science studies Dietary interventions Human health 0202 electrical engineering electronic engineering information engineering Key (cryptography) media_common.cataloged_instance Social media 0509 other social sciences European union business Food Science Biotechnology media_common |
| Zdroj: | Trends in Food Science & Technology. 57:311-315 |
| ISSN: | 0924-2244 |
| DOI: | 10.1016/j.tifs.2016.10.007 |
| Popis: | Background Effective communication is crucial to make a project successful. A communication strategy should target specific audiences, using appropriate tools and channels, with the goal of being understood. Scope and approach This review outlines the communication strategy prepared for the MyNewGut project, which is funded by the European Union's Seventh Framework Programme. The project aims to study and develop dietary interventions that may help prevent obesity, behavioural- and lifestyle-related disorders. Key findings and conclusions As MyNewGut generates knowledge about how the gut microbiota impacts human health, the project's communication strategy should align and adapt its various communication channels and messages. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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