Popis: |
In this study, the effect of financial accounting figures was evaluated in the context of a major annual decision—tuition rate. The relationship was studied between tuition rates set by private undergraduate colleges and: 1) nontuition revenues; 2) expenditures; 3) the excess (or deficit) of revenues over expenditures, and 4) religious affiliation. The study was conducted with data from 461 U.S. private undergraduate colleges. A theoretical tuition-pricing model was developed for the study and tested with multiple regression. From the study's regression analyses, annual financial results, as represented by non-tuition income, expenditures, and the excess (or deficit) of revenues over expenditures, were shown to be significant predictors of tuition. In addition, the study's results show that institutions with larger previous-year excesses set lower tuition rates than those with smaller previous-year excesses, and institutions with larger previous-year deficits set higher tuition rates than those with smaller previous-year deficits. These findings suggest that private undergraduate colleges do not attempt to maintain excesses or absorb deficits; instead, they attempt to regain equilibrium between revenues and expenditures through subsequent tuition price-setting decisions. |