Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures
| Autor: | Davit Davtyan, Armen Tashchian |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Current Issues & Research in Advertising. 43:319-335 |
| ISSN: | 2164-7313 1064-1734 |
| DOI: | 10.1080/10641734.2022.2066231 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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