Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
| Autor: | Alvin J. Silk, Ernst R. Berndt |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
ComputingMilieux_GENERAL
Marketing ComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMS Economics and Econometrics Digital era U s economy Aggregate (data warehouse) Economics ComputingMilieux_COMPUTERSANDSOCIETY ComputingMilieux_LEGALASPECTSOFCOMPUTING Advertising Time series Market forecasting |
| Zdroj: | Foundations and Trends® in Marketing. 15:1-85 |
| ISSN: | 1555-0761 1555-0753 |
| Popis: | Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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