Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)

Autor:	Crystal T. Lee, Tzu-Ya Ho, Hong-Hao Xie
Rok vydání:	2023
Předmět:	Marketing Computer Networks and Communications Management of Technology and Innovation Computer Science Applications
Zdroj:	Electronic Commerce Research and Applications. 58:101248
ISSN:	1567-4223
DOI:	10.1016/j.elerap.2023.101248
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1e7db41c599f1c023025e66227495fbf https://doi.org/10.1016/j.elerap.2023.101248 Zobrazit plný text záznamu Full Text from ScienceDirect