Neural Activations Associated with Decision‐time and Choice in a Milk Labeling Experiment
| Autor: | Brandon R. McFadden, Laura E. Martin, Jayson L. Lusk, J. Bradley C. Cherry, John M. Crespi, Amanda S. Bruce |
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| Rok vydání: | 2015 |
| Předmět: |
Brain activation
Economics and Econometrics Computer science 05 social sciences Growth hormone Agricultural and Biological Sciences (miscellaneous) Food labeling Correlation 03 medical and health sciences 0302 clinical medicine 0502 economics and business Blood oxygenation 050207 economics Decision-making Neuroeconomics Prefrontal cortex Neuroscience 030217 neurology & neurosurgery |
| Zdroj: | American Journal of Agricultural Economics. 98:74-91 |
| ISSN: | 1467-8276 0002-9092 |
| Popis: | The authors incorporate brain activation data in an analysis of decision time and choices for milk labeled as produced with growth hormone or cloning technologies, or labeled as conventional milk. Non-hypothetical choices and decision time are correlated with blood oxygenation level-dependent extractions in brain regions previously found to be involved in valuation. The significance of the activations related to price and production technology differs in models of decision time and choice. More areas influence the time it takes to make a decision. The final decision appears to be most correlated with localized areas in the medial prefrontal cortex, with a higher correlation when the choice is about growth hormones than cloning technology. |
| Databáze: | OpenAIRE |
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