From crisis to success: three case studies in organizational learning
| Autor: | Yoram Mitki, Ram Herstein |
|---|---|
| Rok vydání: | 2011 |
| Předmět: |
Organizational Behavior and Human Resource Management
Knowledge management business.industry Organization development Organizational studies Organizational engineering Organizational learning Organizational culture Business Organizational commitment Organizational behavior and human resources Organizational performance Education |
| Zdroj: | The Learning Organization. 18:454-467 |
| ISSN: | 0969-6474 |
| DOI: | 10.1108/09696471111171303 |
| Popis: | PurposeRadical changes and increasing competition in the global economy and markets lead enterprises to change their business policy and activities. This process demands the creation of effective organizational learning mechanisms. This paper seeks to illustrate how three service organizations designed and utilized organizational learning mechanisms to introduce a successful, new corporate brand.Design/methodology/approachThe research methodology was based on interviews and hard data collection. These techniques were found most appropriate for learning and understanding in‐depth organizational transformation processes.FindingsTwo main research findings can be noted. The first is that there are various mechanisms of learning organizations that can improve organizational performance and reputation. The second is that any organizational learning mechanism should be based on the on‐going active involvement of internal stakeholders (employees) both as individuals and as teams.Originality/valueThis paper provides a unique understanding of three dimensions of organizational learning (cognitive, structural and procedural) and their impact on designing a new corporate brand strategy. The research, conducted in three different service organizations, gives new significance to the notion of collaboration |
| Databáze: | OpenAIRE |
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