Consumer Response to Social Media Influencers: Effects of Social Media Attachment, Parasocial Interaction, and Susceptibility
| Autor: | Ainsworth Anthony Bailey, Aditya Shankar Mishra, Khushboo Vaishnav |
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| Rok vydání: | 2021 |
| Zdroj: | SSRN Electronic Journal. |
| ISSN: | 1556-5068 |
| DOI: | 10.2139/ssrn.3889124 |
| Databáze: | OpenAIRE |
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