| Popis: |
This conclusion presents some closing thoughts on concepts discussed in this book. The book demonstrates the potential for the application of marketing theory. It addresses the issue of a marketing strategy for scientific and technical information (STI) organizations. First, it will be important to develop product design guidelines as a function of both the use and the user. To do this will require a differentiation between the traditional “product” and “service” characteristics of information and the development of a better understanding of the difference between research and engineering users, users in various fields, and user segments within disciplines. The book also addresses many promotion-oriented issues. Each of the management issues must be based on basic knowledge that needs to be developed. |
