Review reader segmentation based on the heterogeneous impacts of review and reviewer attributes on review helpfulness: A study involving ZIP code data

Autor:	Iman Raoofpanah, César Zamudio, Christopher Groening
Rok vydání:	2023
Předmět:	Marketing
Zdroj:	Journal of Retailing and Consumer Services. 72:103300
ISSN:	0969-6989
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1e26d37a015aaa95f81756f523f5536c https://doi.org/10.1016/j.jretconser.2023.103300 Zobrazit plný text záznamu Full Text from ScienceDirect