Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter
| Autor: | Georges M. Aoun, Walid J. Abou-Khalil |
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| Rok vydání: | 2020 |
| Předmět: |
Marketing
Sociology and Political Science media_common.quotation_subject 05 social sciences Transposition (telecommunications) 050801 communication & media studies 0506 political science Consumer satisfaction Politics SERVQUAL 0508 media and communications 050602 political science & public administration Quality (business) Psychology media_common |
| Zdroj: | Journal of Political Marketing. :1-16 |
| ISSN: | 1537-7865 1537-7857 |
| Popis: | Like consumer satisfaction, satisfaction in politics usually stems from a comparison of perceived performance with expectations of performance. The SERVQUAL model compares expectations for a servic... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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