Redefining ‘Sign’/‘Symbol’ and Semiotics

Autor: Yiheng Zhao
Rok vydání: 2023
Zdroj: Signs and Media. 2:55-70
ISSN: 2590-0323
2590-0315
DOI: 10.1163/25900323-12340022
Popis: Both ‘sign’ and ‘symbol’ are words with a long and polysemic history in Western culture. Moreover, the 120-year history of the modern semiotics movement has failed to provide a highly needed definition of these most basic terms, thus resulting in ambiguity of the definition of the discipline itself. This paper proposes defining ‘sign/symbol’ as ‘a sensuous entity to be regarded as carrying meaning’. Furthermore, the terminological chaos that arises between ‘sign’ and ‘symbol’, which originated in Western languages, has caused chaos for translators in selecting the appropriate Chinese term from the options Fuhao and Xiangzheng, since a phonetic rendition is hardly possible in Chinese. On this basis, the paper attempts to define ‘semiotics’ as ‘the formal study of meaning-making’. In this understanding, semiotics covers not only signification but also communication and interpretation of meaning.
Databáze: OpenAIRE