Visual concepts of outdoor advertising for restaurant business enterprises (on the example of LLC «Yunost»)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2020 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2020/vr/vr20-1302 |
| Popis: | РабоÑа пÑоведена на базе анализа визÑалÑнÑÑ ÐºÐ¾Ð½ÑепÑий наÑÑжной ÑÐµÐºÐ»Ð°Ð¼Ñ ÐÐР«ЮноÑÑÑ». Ð ÑезÑлÑÑаÑе бÑли ÑаÑÑмоÑÑÐµÐ½Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð²Ð¸Ð·ÑалÑной конÑепÑии, оÑновнÑе Ñ Ð°ÑакÑеÑиÑÑики и ÑоÑÑавлÑÑÑие, воÑпÑиÑÑие визÑалÑной ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¿Ð¾ÑенÑиалÑнÑми поÑÑебиÑелÑми и ее ÑпеÑиÑика в ÑеÑÑоÑанном бизнеÑе. РазÑабоÑÐ°Ð½Ñ ÑекомендаÑии по иÑполÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð¸Ð·ÑалÑной конÑепÑии наÑÑжной ÑÐµÐºÐ»Ð°Ð¼Ñ ÑеÑÑоÑаннÑм пÑедпÑиÑÑием. The work was carried out on the basis of the analysis of visual concepts of outdoor advertising LLC âYunostâ. As a result, we examined the application of the visual concept, the main characteristics and components, the perception of visual advertising by potential consumers and its specificity in the restaurant business. Recommendations on the use of the visual concept of outdoor advertising by a restaurant company have been developed. |
| Databáze: | OpenAIRE |
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