Using Data and Big Data in Retailing

Autor: Marshall L. Fisher, Ananth Raman
Rok vydání: 2018
Předmět:
Zdroj: Production and Operations Management. 27:1665-1669
ISSN: 1059-1478
DOI: 10.1111/poms.12846
Popis: In this essay, we examine how retailers can use data to make better decisions and hence, improve their performance. We have been studying retail operations for over two decades and have witnessed many, and been personally involved in a few, projects that delivered considerable value to retailers by better exploiting data. We highlight a few of these examples and also identify some other potential applications.
Databáze: OpenAIRE
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