Popis: |
Technology standards are the commanding heights of the competition of current high and new technology industry. Behind of this competition is enormous commercial profit. Starting from the network effect property of the technology standard product, by structuring the utility equation of the technology standard product and copying dynamic equation of the evolutionary game, the competition mechanisms of technology standard is analyzed under circumstances of consumer preferences and without consumer preferences respectively, and the factors are also analyzed that can influence the success of technology standard competition combined with the existing cases, finally the relevant countermeasures are proposed. |