Ad Auction Design with Coupon-Dependent Conversion Rate in the Auto-bidding World
| Autor: | Bonan Ni, Xun Wang, Qi Zhang, Pingzhong Tang, Zhourong Chen, Tianjiu Yin, Liangni Lu, Xiaobing Liu, Kewu Sun, Zhe Ma |
|---|---|
| Rok vydání: | 2023 |
| Zdroj: | Proceedings of the ACM Web Conference 2023. |
| DOI: | 10.1145/3543507.3583230 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|