Sleeping with the enemy: Doing business with a competitor

Autor:	Greg Clyburn, John Wyman, Barbara A. Carlin, John Kalinoglou, William D. Roering, Michael Dowling
Rok vydání:	1994
Předmět:	Marketing Forming relationships business.industry Competitor analysis Business Business and International Management Public relations Adversary
Zdroj:	Business Horizons. 37:9-15
ISSN:	0007-6813
DOI:	10.1016/0007-6813(94)90014-0
Popis:	Offers insights about companies who do business with competitors and other companies. Importance of multifaceted relationships; Rationale for forming relationships with other companies; Types of existing multifaceted relationships; Management strategies for multifaceted relationships; Success story of BellSouth Corp.; Costs and risks of multifaceted relationships.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1c7dfe11b75e00a5f662878203c81a40 https://doi.org/10.1016/0007-6813(94)90014-0 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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