Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales

Autor:	Hugh J. Martin, Adam D. Rennhoff
Rok vydání:	2016
Předmět:	Economics and Econometrics Government Communication 05 social sciences Mobile advertising Word of mouth Advertising 0502 economics and business Ticket 050211 marketing Channel (broadcasting) Business 050207 economics Marketing Box office
Zdroj:	Journal of Media Economics. 29:108-110
ISSN:	1532-7736 0899-7764
DOI:	10.1080/08997764.2016.1216217
Popis:	The first article in this issue finds privatization of the Croatian television market led to decreasing concentration with a foreign-owned channel replacing government television as the dominant br...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1c24f51e2c37f307710741bf90585bca https://doi.org/10.1080/08997764.2016.1216217 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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