Event Marketing as an Effective Tool for Building Long-Term Customer Relationships

Autor:	E.N. Novikova, Zh.P. Shnorr, N.S. Sharafutdinova, E. S. Rolbina, N. G. Xametova
Rok vydání:	2020
Předmět:	Promotion (rank) business.industry media_common.quotation_subject Marketing Customer relationship management business Event marketing media_common Term (time)
Zdroj:	Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019).
DOI:	10.2991/aebmr.k.200324.104
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1c12bf150ca384af97a3803a39beee79 https://doi.org/10.2991/aebmr.k.200324.104 Zobrazit plný text záznamu