Implications of augmented reality in the management of television audiovisual information
| Autor: | Jorge Caldera-Serrano, José-Antonio León-Moreno |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Multimedia
Event (computing) Computer science business.industry media_common.quotation_subject 05 social sciences Audiovisual document 050801 communication & media studies Library and Information Sciences Broadcasting computer.software_genre World Wide Web 0508 media and communications Conceptual map Loyalty Augmented reality 0509 other social sciences 050904 information & library sciences business computer Information Systems media_common |
| Zdroj: | Journal of Information Science. 42:675-680 |
| ISSN: | 1741-6485 0165-5515 |
| DOI: | 10.1177/0165551515608341 |
| Popis: | This document analyses the possibilities offered by augmented reality for exploiting the audiovisual collections of television archives, thereby presenting the idea, which has not been developed by any network, of providing viewers with the material issued and submitted synchronously for broadcasting. By using external elements other than TV sets (tablets, iPads, Smartphones), users can access images from the archive, which have been used to generate the information or programme, contributing also with additional elements that may be of interest. Other contents related to the information provided may be similarly accessed, thus facilitating a real conceptual map of the audiovisual contents of any event. Access may be granted free of charge or by paying a fee. Commercial exploitation is achieved in the form of viewer loyalty by gaining access to additional content and providing greater bi-directionality to the communication between viewers and the media. |
| Databáze: | OpenAIRE |
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