Kirk Johnson. Television and Social Change in Rural India. New Delhi: Sage Publications, 1999. 247 pages. Paperback. Indian Rs 225.00

Autor:	Attiya Y. Javed
Rok vydání:	2000
Předmět:	SAGE Geography Planning and Development Social change New delhi Sociology Development Social science Rural india
Zdroj:	The Pakistan Development Review. 39:73-75
ISSN:	0030-9729
DOI:	10.30541/v39i1pp.73-75
Popis:	The role of television as a powerful medium of communication is wellrecognised. This one material commodity has most dramatically influenced the social life of India. About 75 percent of India’s one billion people live in villages. Today, in rural India, television is considered as a necessity and it has become a large part of most villagers’ daily life. Johnson’s book is about the role that television plays in the process of social change in rural India. His focus of research has been primarily on the advertising and entertainment aspect of television in the context of village life as a whole.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1b923fe4a0a30e483c6c1ecbbe14b777 https://doi.org/10.30541/v39i1pp.73-75 Zobrazit plný text záznamu