Product attributes important to US adult consumers' use of electronic nicotine delivery systems: A discrete choice experiment

Autor: Meernik, C., Berman, M., Sutfin, E.L., Goldstein, A.O., Enyioha, C., Wretman, C.J., Ranney, L.M., Kistler, C.E., Zarkin, G.A., Chrzan, K.
Jazyk: angličtina
Rok vydání: 2019
DOI: 10.17615/6rgg-8h65
Popis: Objective To understand the importance of electronic nicotine delivery systems (ENDS) product attributes to adult consumers in the USA by age and gender. Design Cross-sectional survey with a discrete choice experiment (best-worst, case 2, scaling) of 19 choice tasks in which participants answered what would make them most want to use and least want to use an ENDS product. Setting and participants A national sample of adults (aged 18+ years) in the USA who had tried an ENDS product at least once. Measures We included 9 ENDS attributes with levels that varied across 19 choice tasks. We performed a multinomial logistic regression to obtain overall importance scores, attribute-level part-worth utilities and most important attribute. Results Of 660 participants, 81% were white, 51% women and 37% had at least a 4-year college degree with an average age of 42.0 years (SD ±19.4). The attributes had the following importance: harms of use 17.6%; general effects 14.1%; cessation aid 12.6%; purchase price 12.1%; monthly cost 12.0%; nicotine content 11.4%; flavour availability 8.4%; device design 7.2%; modifiability 4.6%. Harms of use was the most important attribute for all ages and genders (p
Databáze: OpenAIRE