Businesses Venturing Into the Social Domain During the Covid-19 Pandemic: A Motivation and Ability Perspective

Autor: Yongjian Bao, Zhe Shen, Wenlong Yuan
Rok vydání: 2020
Předmět:
Zdroj: Nonprofit and Voluntary Sector Quarterly. 49:1152-1160
ISSN: 1552-7395
0899-7640
DOI: 10.1177/0899764020966046
Popis: Many businesses have joined governments and nonprofit organizations to serve the social needs under the tremendous pressure of Covid-19. We propose that businesses that expanded into the social domain during the Covid-19 crisis differ significantly from each other and vary extensively in value creation. We extend the motivation and ability framework to derive a typology of businesses under this situation and conceptualize value creation behaviors in both a free market and a monopolistic market with the governments as the buyer.
Databáze: OpenAIRE