‘Luminous spaces of attention’ – methodological challenges when analysing postfeminist advertisements
| Autor: | Erzsébet Barát |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Linguistics and Language
Binary opposition Hegemony Literature and Literary Theory Commodification 05 social sciences 050801 communication & media studies 030209 endocrinology & metabolism Representation (arts) Language and Linguistics 03 medical and health sciences Scholarship 0302 clinical medicine 0508 media and communications Dynamics (music) Aesthetics Psychology Social psychology The Imaginary |
| Zdroj: | European Journal of English Studies. 21:258-272 |
| ISSN: | 1744-4233 1382-5577 |
| DOI: | 10.1080/13825577.2017.1369263 |
| Popis: | The author explores the methodological consequences of the conceptual shift implicated in the word/image (cultural) and reality (social) dynamics. She argues that such a conceptual shift may emerge if we are prepared to move from the hegemonic concerns in (even most feminist) scholarship about ‘the image/representation of women’ to the idea of ‘woman-as-image’ as suggested by Sue Thornham. As a corollary of the move, in the author’s understanding, we may then evade the (imaginary) containment of woman in the ‘body’ articulated in binary oppositions of the prevailing categorisation practices that continue to inform so-called postfeminist representations as of the 1990s also. Instead, she proposes to make use of the (non-feminised) concept of embodiment and explore the ways in which the female body has been re/produced through the new norms of appearance of commodification and maintained in and by media representations. She substantiates her claims through the case study of the problematic attempts ... |
| Databáze: | OpenAIRE |
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