Communication tools for the implementation of the corporate identity of the enterprise (on the example of the coffee house 'Chocolate')
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr21-5872 |
| Popis: | Ð ÑезÑлÑÑаÑе изÑÑили пÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ñейни. Ð ÑабоÑе ÑделÑеÑÑÑ Ð²ÑÐµÐ¼Ñ ÑазÑабоÑке, изÑÑÐµÐ½Ð¸Ñ Ð¸ пÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð½Ð° пÑакÑике конÑенÑ-ÑÑÑаÑегии пÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ñейни ÑеÑез ÑоÑиалÑнÑе ÑеÑи. РкаÑеÑÑве обÑекÑа иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑбÑан ÑиÑменнÑй ÑÑÐ¸Ð»Ñ Ð¿ÑедпÑиÑÑÐ¸Ñ ÐºÐ¾Ñейни «Шоколад». ÐÑедмеÑом иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑвлÑÑÑÑÑ ÐºÐ¾Ð¼Ð¼ÑникаÑионнÑе инÑÑÑÑменÑÑ ÑеализаÑии ÑиÑменного ÑÑÐ¸Ð»Ñ Ð¿ÑедпÑиÑÑÐ¸Ñ Ð½Ð° пÑимеÑе коÑейни «Шоколад». РпÑакÑиÑеÑкой ÑаÑÑи пÑоведен SWOT-анализ. As a result, we studied the problem of promoting a coffee shop. The work devotes time to the development, study and practical application of the content strategy for promoting a coffee shop through social networks. The corporate identity of the enterprise of the coffee house «Chocolate» was chosen as the object of the study. The subject of the research is the communication tools for the implementation of the corporate identity of the enterprise on the example of the coffee house «Chocolate». In the practical part, a SWOT analysis was carried. |
| Databáze: | OpenAIRE |
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