Masculinity matters: using entertainment education to engage men in ending violence against women in India

Autor:	Joyee S. Chatterjee, Charlotte Lapsansky
Rok vydání:	2013
Předmět:	Cultural Studies Gender equality Human rights Communication media_common.quotation_subject Foundation (evidence) Gender studies Entertainment education Arts and Humanities (miscellaneous) Masculinity Sociology Male gender Hegemonic masculinity media_common
Zdroj:	Critical Arts. 27:36-55
ISSN:	1992-6049 0256-0046
DOI:	10.1080/02560046.2013.766972
Popis:	In this article, R.W. Connell's notion of hegemonic masculinity is used to examine the role of male gender norms in perpetuating violence against women. The researchers discuss the implications for entertainment-education (EE) programmes that seek to promote gender equality by modelling alternative forms of masculinity and sparking critical dialogue about gender-equitable masculine norms. First, theories are reviewed that contextualise masculinity and media to establish a strategic foundation for engaging men through EE. Next, a case study is undertaken of media campaigns by Breakthrough, a human rights organisation that has produced a number of media and EE initiatives to address violence against women. The article highlights five specific ways in which men can be represented in media campaigns with EE components: 1) invisible men; 2) men as perpetrators; 3) men as allies; 4) men as agents in challenging hegemonic masculinity; and 5) men as agents in redefining manhood.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1ae842a2ecd946103d6e799de5fb4376 https://doi.org/10.1080/02560046.2013.766972 Zobrazit plný text záznamu Plný text ve formátu PDF