Selection of products based on customer preferences applying fuzzy logic
| Autor: | Marco Barajas, Bruno Agard |
|---|---|
| Rok vydání: | 2011 |
| Předmět: |
Voice of the customer
Operations research Computer science media_common.quotation_subject Fuzzy logic Industrial and Manufacturing Engineering Reliability engineering Industrial design Modeling and Simulation Selection (linguistics) Customer satisfaction Quality (business) Product (category theory) Preference (economics) media_common |
| Zdroj: | International Journal on Interactive Design and Manufacturing (IJIDeM). 5:235-242 |
| ISSN: | 1955-2505 1955-2513 |
| DOI: | 10.1007/s12008-011-0130-z |
| Popis: | Customer satisfaction depends on many variables, such as quality, price, availability, customer service, and so on, and increases with the degree to which the delivered product meets the customer’s preferences. Frequently, vendors have to help customers select a product from among those available to satisfy their needs and wants. Most of the time, the information provided by the customers is not very precise. In this paper, we propose a method to select the product that is the closest to their preferences. A way to measure the relative indifference between different characteristics (Fuzzy Indifference Degree, FID) is proposed as well, which is based on fuzzy preference relations. An example is given to illustrate the applicability of the proposed method. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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