| Autor: |
Zhaleh Najafi-Tavani, Ghasem Zaefarian, Matthew J. Robson, Arash Valipour |
| Rok vydání: |
2020 |
| Předmět: |
|
| Zdroj: |
Enlightened Marketing in Challenging Times ISBN: 9783030425449 |
| DOI: |
10.1007/978-3-030-42545-6_203 |
| Popis: |
Professional services firms (PSFs) try to provide high levels of service quality to their customers as they need to be profitable to survive in the competitive market. PSFs are known to have some specific characteristics. First of all, they are human-intensive firms meaning that professional service employees directly create their products. In addition, these professional staffs are considered as mobile and skilled work forces. In other words, they possess a position enabling them to bargain toward their firms (Nordenflycht 2010) since their skills can be transferred to other companies easily (Teece 2003). |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
