Will blockchain shift Online Travel Agencies toward growth or to an end?
| Autor: | Apostolos Ampountolas, Elizabeth Chiffer |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Blockchain
business.industry 05 social sciences Geography Planning and Development Distribution (economics) Hospitality industry Hospitality Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Business 050212 sport leisure & tourism Industrial organization Tourism |
| Zdroj: | Tourism Economics. 28:1342-1347 |
| ISSN: | 2044-0375 1354-8166 |
| DOI: | 10.1177/1354816620985371 |
| Popis: | The hospitality industry is one of the fastest-growing sectors globally. With the emergence of different distribution platforms, customers can obtain real-time price changes, availability, and promotions. Looking to the future, traditional online travel agencies will have to undergo a utility shift in order to adapt to new technology. Therefore, blockchain technology has the potential to revolutionize distribution channels’ operational processes. This article aims to introduce blockchain’s immense potential and initiate two research propositions for further study. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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