Territorial design optimization for business sales plan
| Autor: | Vassil Alexandrov, Laura Hervert-Escobar |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Operations research
Applied Mathematics Scheduling (production processes) Travel cost 0102 computer and information sciences 02 engineering and technology 01 natural sciences Computational Mathematics 010201 computation theory & mathematics 020204 information systems 0202 electrical engineering electronic engineering information engineering ComputingMilieux_COMPUTERSANDSOCIETY Business plan Mathematics |
| Zdroj: | Journal of Computational and Applied Mathematics. 340:501-507 |
| ISSN: | 0377-0427 |
| DOI: | 10.1016/j.cam.2018.02.010 |
| Popis: | A well designed territory enhances customer coverage, increases sales, fosters fair performance and rewards systems and lower travel cost. This paper considers a real life case study to design the sales territory for a business sales plan. The business plan consist of assigning the optimal quantity of sellers to a territory including the scheduling and routing plans for each seller. The problem is formulated as a combination of assignment, scheduling and routing optimization models. The solution approach considers a meta-heuristic using stochastic iterative projection method for large systems. Several real life instances of different sizes were tested with stochastic data to represent raise/fall in the customers demand as well as the appearance/loss of customers. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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