Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-Value Users Using Deep Neural Networks and SMOTE
| Autor: | Christian Bauckhage, Julian Runge, Daniel Klapper, Rafet Sifa |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Digital marketing
Computer science business.industry 05 social sciences Customer lifetime value 02 engineering and technology Machine learning computer.software_genre Freemium 0502 economics and business 0202 electrical engineering electronic engineering information engineering Deep neural networks 020201 artificial intelligence & image processing Artificial intelligence Behavioral analytics business computer Value (mathematics) 050203 business & management |
| Zdroj: | HICSS |
| ISSN: | 2572-6862 |
| DOI: | 10.24251/hicss.2018.115 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|